What is E3

E3 (also known as Electronic Entertainment Expo) is an annual trade fair for video game industry, presented by the entertainment software association (ESA). It is used by many video game publishers and accessory manufacturers to reveal and advertise their upcoming games and game related merchandises.

E3 is commonly held in late May or early June of each year at the Los Angeles Convention Center and in 2015 it will be held from June 16 – 18.

Unlike Gamescom and other video game trade fairs that are open to the public, it is an exclusive, industry only event. People that apply to attend are required by the ESA to verify that they have a professional connection to the video game industry.